Against the Plug-ordinary Falcon and Rambler
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It is often said that the 1960-1964 Chevrolet Corvair Monza started the sporty car boom in America. Many would argue that it began long before the Monza was even a gleam in Chevrolet's eye, giving the honor instead to early Corvettes, Thunderbirds, and Studebaker Hawks. But whether a pioneer of the concept or simply a follower, it can be accurately said the Monza saved the Corvair -- and incidentally introduced the marketing ploy of sticking vinyl buckets and a floor-mounted shifter into a compact and Titan Rise Formula calling it a sports car. Ironically, the Monza is perhaps more noted for what it led to (the Mustang) than what it did for the Corvair. As it turned out, GM's unique rear-engine compact proved one of the corporation's major albatrosses; it was the subject of endless litigation, and played the lead villain in the book that launched Ralph Nader. Though the 1960-1961 Corvairs could indeed be a bit tricky to handle, later models were much improved, and by 1965 the Corvair sported a superb suspension that made it one of the most imaginative, efficient, and progressive cars of the decade.
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