Headlamps Remained Integrated with the Grille > 자유게시판

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The 1967-1968 Imperials abandoned the separate body and frame construction for good. Ostensibly, the reason was technological. By 1967, Chrysler argued, methods of insulation and soundproofing had become so advanced as to make the use of a separate body unnecessary. As a bonus, the unibody also reduced average weight by 100 pounds or so. Another compelling reason for the change in construction technique was overhead: It was certainly cheaper to build unibody Imperials with a Chrysler inner shell, albeit on a slightly longer wheelbase. As a result of this basic change, the 1967 models were all-new and completely restyled. A new grille with a prominent nameplate was accompanied by sharp front fenders that housed the parking lights. Headlamps remained integrated with the grille. There were vertical rear bumpers and horizontal "character lines" along the bodysides. Sales did pick up, exceeding 17,000 in 1967 and 15,000 in 1968. Prices also rose, Crown hardtops exceeding $6,000 base for the first time. To compensate, Imperial reinstated the Crown four-door pillared sedan, which started at around $5,400.