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A vertical-bar grille was retained, similar to the 1942-48 design, however the lady mascot was replaced by a bust of Hernando DeSoto. Emphasizing them was a grille positioned fully on the decrease half of the automotive's "face." A sculpted lady was launched as a hood mascot. Like several "proper" hood ornament of the time, it glowed when the parking lamps or headlights were on. A more-extensive restyle for 1942 launched "Airfoil" hidden headlamps that were "out of sight, besides at night time." Though not an trade first (the 1936-37 Cord 810/812 had one thing related), they were Detroit's solely hidden lamps that yr, and imparted a cleaner look. DeSoto bowed its first hardtop coupe, the Custom Sportsman, at $2489, and moved the DeLuxe woody wagon as much as Custom trim before replacing it with a barely cheaper all-steel model at midyear. As with all Chrysler makes, the 1947-forty eight DeSotos had been largely the identical as the '46s; serial numbers are the one guide to model years. Reflecting Chrysler Corporation's 1954 gross sales nightmare, DeSoto's mannequin-yr output dropped beneath 77,000 and the make fell back to twelfth place within the industry. Gold prices additionally climbed back above $1,600 an ounce.

The plush Coronado sedan, a mid-1954 addition to the Firedome line, returned as a 1955 "spring particular" Fireflite at $one hundred above the $2800 regular sedan. Not surprisingly, the Suburban was the costliest '46 DeSoto at $2093, a healthy $200 above the seven-seat sedan. Model-12 months quantity jumped again to 130,000 and DeSoto moved as much as eleventh, its finest finish since banner '41. All wore a mild facelift of prewar styling with headlamps reexposed, fenders prolonged again into the entrance doors, a wider and heavier-trying grille, and reshuffled medallions and parking lights. Standard wheelbase was 4 inches longer at 125.5, however boxy, upright styling hid the very fact. Standard-chassis fashions lost an inch in wheelbase but measured 5.5 inches longer overall than the '40s; they have been lower and wider, too. Much bolder, totally up-to-date new Exner styling and more-powerful engines stood to turn issues round for 1955. Firedome (the "d" no longer capitalized) now played "second banana" to a brand new uplevel Fireflite line.

This Fireflite is now a minor collector's item, primarily for having one of the industry's first three-tone paint jobs (turquoise, black, and white). From an early age, the 20-yr-previous has confirmed herself as one of the world’s rising pop stars. Finally, Gold seems to grudgingly admit that I'm a thorough journalist (or one who "blogs," as she insists on referring to my occupation - as if writing online has less validity than writing in print). Gold is wealth and prosperity, strength and energy, and those who hold all the trumps are those that possess gold. The quantity eight represents prosperity, and every sweet has symbolic significance. There wasn't a lot time for specials in that warfare-shortened mannequin yr, however DeSoto managed a plush Custom Town Sedan called "Fifth Avenue" (a name a lot later resurrected at Chrysler). Model choices held agency for '42, however there was a "squarer" six, bored out to 236.6 cid. Besides "civilian" automobiles, DeSoto built 11,600 taxicabs in these years -- its fifth greatest-selling mannequin. Though mannequin-year output rose some 11,000 models, DeSoto once more positioned thirteenth. Like other Chrysler makes, it may need completed better had the agency not suffered a crippling strike firstly of 1940 manufacturing.

DeSoto was absolutely redesigned for '49, as have been other Chrysler makes that yr. Convertibles were obtainable in each '55 DeSoto collection but saw minuscule gross sales: simply 625 Firedomes and 775 Fireflites. For 1953, remaining Custom/DeLuxe fashions were mixed into a brand new Powermaster Six sequence that nonetheless lagged behind FireDome in sales, this time by a margin of 2-1. Both strains included Sportsman hardtops. Following GM's lead in '55, DeSoto launched three four-door hardtops for '56: a Sportsman in every collection and a low-priced Firedome Seville. Production was low all over the place in Detroit for '42, and DeSoto was no exception at less than 25,000 -- fewer than 1000 of some particular person fashions. Suburban production was also quite passable: 7500 for the interval. Painted deep pink and missing bumpers, it was very sleek but not fairly as built-in as Adventurer I, and wasn't severely considered for manufacturing. Adventurer II adopted in '55, a regular-chassis four-seat fastback formed extra by Ghia than Exner. A midseason spotlight was the limited-version Adventurer hardtop coupe, a supercar awash in gold price today-anodized aluminum trim.

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